BRAND ARCHETYPES
Brand Archetype Survey
Select the traits that best describe your brand (Page 1 of 13)
Mastery: Strives to master skills and knowledge, pursuing excellence in their chosen field.
Empathy: Understands the struggles of others, often motivated to protect and help those in need.
Influence: Uses their insights and abilities to inspire and influence others, often seen as a guide or teacher.
Thoughtful: Considers all aspects before making decisions, often deliberating with care.
Loyalty: Deeply committed to their cause, team, or community, staying faithful even in difficult times.
Curiosity: Driven by an insatiable desire to learn and seek truth.
Passion: Passionate about their creative endeavors, often pouring their heart and soul into what they create.
Beauty: Drawn to beauty in all forms, whether in art, nature, or people, and seeks to surround themselves with it.
Imagination: Possesses a vivid imagination, often dreaming up new possibilities and envisioning what could be.
Select the traits that best describe your brand (Page 2 of 13)
Orderliness: Values structure and organization, often striving to create systems that promote efficiency and stability.
Sensuality: Experiences life through their senses, often finding pleasure in the physical and emotional experiences of the world.
Creativity: Brings creativity into everything they do, finding new ways to approach challenges.
Justice-Oriented: Driven by a strong sense of justice and fairness, often fighting against wrongdoing.
Innovation: Driven by the desire to create and innovate, bringing new ideas and solutions to the table.
Defiance: Acts in opposition to what they perceive as unjust, often with a rebellious spirit.
Select the traits that best describe your brand (Page 3 of 13)
Wit: Quick-thinking and clever, often using wit to entertain or challenge others.
Visionary: Has a clear vision of what they want to achieve, often seeing possibilities that others cannot.
Determination: Persistently pursues their mission, never giving up despite obstacles.
Individualism: Values their uniqueness, often rejecting collective norms in favor of personal expression.
Objective: Maintains impartiality and offers rational, unbiased advice.
Passion: Driven by deep conviction and a desire to fight for their beliefs or cause.
Playfulness: Approaches life with a sense of fun and play, often embracing spontaneity and joy.
Select the traits that best describe your brand (Page 4 of 13)
Innovation: Constantly seeks to bring new ideas and solutions into the world, often pushing the boundaries of what is possible.
Reflective: Engages in deep thought and contemplation to gain clarity and understanding.
Passion: Filled with intense emotions and desires, often seeking deep connections with others.
Romanticism: Embraces the romantic aspects of life, often seeing the world through a lens of idealism and love.
Curiosity: Seeks to understand the deeper mysteries of the universe, always learning and exploring.
Humble: Recognizes their own limitations and practices humility in their quest for knowledge.
Courage: Faces opposition with courage, willing to stand alone if necessary.
Analytical: Approaches problems with logic and reason, breaking down complexities.
Select the traits that best describe your brand (Page 5 of 13)
Rebellion: Resists authority and societal norms, often challenging the status quo.
Selflessness: Prioritizes the needs of others above their own, often sacrificing personal desires for the well-being of others.
Patient: Understands that wisdom takes time to acquire, remaining patient in their pursuits.
Nonconformity: Refuses to follow conventional paths, valuing independence and freedom above all else.
Transformation: Focuses on creating change, whether in themselves, others, or the world around them.
Mentorship: Enjoys teaching and guiding others, often serving as a mentor or advisor.
Select the traits that best describe your brand (Page 6 of 13)
Knowledgeable: Accumulates expertise across various fields, becoming a trusted source of information.
Decisiveness: Makes swift, effective decisions in high-pressure situations, ensuring progress toward their goal.
Charisma: Possesses a magnetic charm that attracts others, often making them the center of attention in social situations.
Joy: Finds joy in the present moment, often seeking to share that joy with others.
Generosity: Freely gives their time, energy, and resources to help others, often without expecting anything in return.
Disruption: Seeks to shake up systems or structures they see as outdated or oppressive.
Entertaining: Thrives on entertaining others, often finding fulfillment in making people laugh or smile.
Visionary: Sees possibilities that others cannot, often creating a vision for the future and working to bring it to life.
Confidence: Believes in their abilities, driving them to take bold actions.
Insightful: Perceives hidden truths and provides meaningful interpretations.
Select the traits that best describe your brand (Page 7 of 13)
Wisdom: Possesses deep understanding and insight into complex situations.
Physical Strength: Possesses the physical endurance and power to overcome challenges.
Empathy: Connects deeply with the emotions and experiences of others, often feeling their pain and joy as if it were their own.
Compassion: Feels deep empathy and concern for others, often motivated to ease their suffering.
Leadership: Naturally takes charge and inspires others to follow in pursuit of a common goal.
Power: Understands the power of knowledge and skill, using their abilities to influence and transform.
Philosophical: Explores profound questions about life, existence, and morality.
Resilience: Recovers from setbacks and continues with renewed strength and focus.
Select the traits that best describe your brand (Page 8 of 13)
Charisma: Possesses a natural charisma that inspires loyalty and trust in others, often making them effective and influential leaders.
Decision-Making: Makes decisions confidently and decisively, often taking charge in difficult situations.
Innovation: Always seeking to create something new, often rejecting the status quo in favor of original ideas.
Authority: Commands respect and wields authority with confidence, often seen as a figure of power and influence.
Inspiration: Finds inspiration in the world around them, often using their creativity to inspire others.
Patience: Shows patience and understanding, especially in difficult or trying situations.
Service-Oriented: Finds fulfillment in serving others, whether through acts of kindness, caregiving, or volunteering.
Select the traits that best describe your brand (Page 9 of 13)
Visionary: Has a clear vision for the future, often leading others toward a specific goal or outcome.
Intuition: Trusts in their intuition and inner wisdom to guide them toward the right path.
Devotion: Shows deep commitment and loyalty to loved ones, often putting their needs first.
Inspirational: Motivates others through their actions, bravery, and moral integrity.
Disciplined: Follows a rigorous path of study or practice, showing dedication to lifelong learning.
Resilience: Uses humor and play as tools to navigate adversity, often bouncing back quickly from setbacks.
Protection: Protects those under their care, often using their power and influence to shield others from harm.
Lightheartedness: Refuses to take things too seriously, often diffusing tense situations with laughter.
Select the traits that best describe your brand (Page 10 of 13)
Freedom: Seeks freedom, both for themselves and others, from societal constraints.
Optimism: Believes in the power of positivity, often finding hope in difficult situations.
Resilience: Faces creative challenges with resilience, often persevering through obstacles and setbacks to achieve their vision.
Spirituality: Often connects their pursuit of mastery with spiritual growth or enlightenment.
Perfectionism: Strives for excellence in their creative pursuits, often setting high standards for themselves and their work.
Courage: Faces danger and adversity with bravery, confronting challenges head-on.
Strategic: Sees the bigger picture, planning for long-term success with informed decisions.
Perceptive: Sensitive to nuances and patterns that others may overlook.
Select the traits that best describe your brand (Page 11 of 13)
Irreverence: Challenges societal norms or authority with humor, often poking fun at tradition or convention.
Sensitivity: Highly attuned to the emotions of themselves and others, often showing great empathy and compassion.
Goal-Oriented: Focused on achieving their mission, with a clear vision of what needs to be accomplished.
Boldness: Takes daring risks to achieve their goals, often acting fearlessly.
Gratitude: Appreciates the beauty of life and the love that surrounds them, often expressing gratitude for what they have.
Humor: Sees the lighter side of life, often using humor to uplift themselves and others.
Loyalty: Stands by those they care for, often remaining devoted and steadfast even in the face of hardship.
Select the traits that best describe your brand (Page 12 of 13)
Revolutionary Thinking: Constantly challenges the way things are done, advocating for transformative change.
Self-Sacrifice: Willing to put others\’ needs above their own for the greater good.
Responsibility: Feels a deep sense of responsibility for the well-being of others, often taking on leadership roles to ensure their safety and success.
Adaptability: Adjusts to changing circumstances and finds ways to overcome new challenges.
Control: Seeks to create order and stability, often exercising control over their environment or circumstances.
Reliability: Often seen as dependable and trustworthy, always there when others need them.
Ambition: Driven by a desire to achieve and maintain success, often setting high goals for themselves and their community.
Select the traits that best describe your brand (Page 13 of 13)
Mental Strength: Demonstrates mental toughness, staying focused even in hardship.
Leadership: Takes charge and leads others, often feeling a responsibility to guide and protect their community or organization.
Affection: Expresses love and affection openly, often nurturing close and meaningful relationships.
Connection: Prioritizes relationships and emotional bonds, seeking to create harmony and love.
Creativity: Driven by a need to express themselves creatively, often producing art, ideas, or innovations.
Protectiveness: Feels a strong responsibility to protect those who are vulnerable or in need of support.
Spontaneity: Acts on impulse, embracing the unexpected and welcoming the unpredictable.
Independence: Values creative freedom and independence, often resisting constraints or limitations on their work.
Nurturing: Enjoys caring for and supporting others, often taking on a protective role in relationships.