BRAND ARCHETYPES
Brand Archetype Survey
Select the traits that best describe your brand (Page 1 of 13)
Innovation: Driven by the desire to create and innovate, bringing new ideas and solutions to the table.
Devotion: Shows deep commitment and loyalty to loved ones, often putting their needs first.
Connection: Prioritizes relationships and emotional bonds, seeking to create harmony and love.
Thoughtful: Considers all aspects before making decisions, often deliberating with care.
Objective: Maintains impartiality and offers rational, unbiased advice.
Defiance: Acts in opposition to what they perceive as unjust, often with a rebellious spirit.
Revolutionary Thinking: Constantly challenges the way things are done, advocating for transformative change.
Select the traits that best describe your brand (Page 2 of 13)
Compassion: Feels deep empathy and concern for others, often motivated to ease their suffering.
Sensitivity: Highly attuned to the emotions of themselves and others, often showing great empathy and compassion.
Protectiveness: Feels a strong responsibility to protect those who are vulnerable or in need of support.
Boldness: Takes daring risks to achieve their goals, often acting fearlessly.
Selflessness: Prioritizes the needs of others above their own, often sacrificing personal desires for the well-being of others.
Optimism: Believes in the power of positivity, often finding hope in difficult situations.
Leadership: Naturally takes charge and inspires others to follow in pursuit of a common goal.
Orderliness: Values structure and organization, often striving to create systems that promote efficiency and stability.
Passion: Driven by deep conviction and a desire to fight for their beliefs or cause.
Inspirational: Motivates others through their actions, bravery, and moral integrity.
Select the traits that best describe your brand (Page 3 of 13)
Resilience: Faces creative challenges with resilience, often persevering through obstacles and setbacks to achieve their vision.
Nonconformity: Refuses to follow conventional paths, valuing independence and freedom above all else.
Loyalty: Deeply committed to their cause, team, or community, staying faithful even in difficult times.
Mastery: Strives to master skills and knowledge, pursuing excellence in their chosen field.
Transformation: Focuses on creating change, whether in themselves, others, or the world around them.
Beauty: Drawn to beauty in all forms, whether in art, nature, or people, and seeks to surround themselves with it.
Wit: Quick-thinking and clever, often using wit to entertain or challenge others.
Service-Oriented: Finds fulfillment in serving others, whether through acts of kindness, caregiving, or volunteering.
Select the traits that best describe your brand (Page 4 of 13)
Perceptive: Sensitive to nuances and patterns that others may overlook.
Decision-Making: Makes decisions confidently and decisively, often taking charge in difficult situations.
Spontaneity: Acts on impulse, embracing the unexpected and welcoming the unpredictable.
Imagination: Possesses a vivid imagination, often dreaming up new possibilities and envisioning what could be.
Intuition: Trusts in their intuition and inner wisdom to guide them toward the right path.
Mental Strength: Demonstrates mental toughness, staying focused even in hardship.
Authority: Commands respect and wields authority with confidence, often seen as a figure of power and influence.
Select the traits that best describe your brand (Page 5 of 13)
Goal-Oriented: Focused on achieving their mission, with a clear vision of what needs to be accomplished.
Loyalty: Stands by those they care for, often remaining devoted and steadfast even in the face of hardship.
Independence: Values creative freedom and independence, often resisting constraints or limitations on their work.
Resilience: Uses humor and play as tools to navigate adversity, often bouncing back quickly from setbacks.
Decisiveness: Makes swift, effective decisions in high-pressure situations, ensuring progress toward their goal.
Knowledgeable: Accumulates expertise across various fields, becoming a trusted source of information.
Generosity: Freely gives their time, energy, and resources to help others, often without expecting anything in return.
Empathy: Understands the struggles of others, often motivated to protect and help those in need.
Select the traits that best describe your brand (Page 6 of 13)
Self-Sacrifice: Willing to put others\’ needs above their own for the greater good.
Insightful: Perceives hidden truths and provides meaningful interpretations.
Reliability: Often seen as dependable and trustworthy, always there when others need them.
Playfulness: Approaches life with a sense of fun and play, often embracing spontaneity and joy.
Innovation: Always seeking to create something new, often rejecting the status quo in favor of original ideas.
Ambition: Driven by a desire to achieve and maintain success, often setting high goals for themselves and their community.
Adaptability: Adjusts to changing circumstances and finds ways to overcome new challenges.
Select the traits that best describe your brand (Page 7 of 13)
Influence: Uses their insights and abilities to inspire and influence others, often seen as a guide or teacher.
Visionary: Has a clear vision for the future, often leading others toward a specific goal or outcome.
Patient: Understands that wisdom takes time to acquire, remaining patient in their pursuits.
Justice-Oriented: Driven by a strong sense of justice and fairness, often fighting against wrongdoing.
Visionary: Sees possibilities that others cannot, often creating a vision for the future and working to bring it to life.
Power: Understands the power of knowledge and skill, using their abilities to influence and transform.
Inspiration: Finds inspiration in the world around them, often using their creativity to inspire others.
Rebellion: Resists authority and societal norms, often challenging the status quo.
Control: Seeks to create order and stability, often exercising control over their environment or circumstances.
Select the traits that best describe your brand (Page 8 of 13)
Strategic: Sees the bigger picture, planning for long-term success with informed decisions.
Creativity: Brings creativity into everything they do, finding new ways to approach challenges.
Courage: Faces opposition with courage, willing to stand alone if necessary.
Sensuality: Experiences life through their senses, often finding pleasure in the physical and emotional experiences of the world.
Affection: Expresses love and affection openly, often nurturing close and meaningful relationships.
Romanticism: Embraces the romantic aspects of life, often seeing the world through a lens of idealism and love.
Disciplined: Follows a rigorous path of study or practice, showing dedication to lifelong learning.
Select the traits that best describe your brand (Page 9 of 13)
Physical Strength: Possesses the physical endurance and power to overcome challenges.
Creativity: Driven by a need to express themselves creatively, often producing art, ideas, or innovations.
Protection: Protects those under their care, often using their power and influence to shield others from harm.
Humble: Recognizes their own limitations and practices humility in their quest for knowledge.
Nurturing: Enjoys caring for and supporting others, often taking on a protective role in relationships.
Gratitude: Appreciates the beauty of life and the love that surrounds them, often expressing gratitude for what they have.
Select the traits that best describe your brand (Page 10 of 13)
Empathy: Connects deeply with the emotions and experiences of others, often feeling their pain and joy as if it were their own.
Determination: Persistently pursues their mission, never giving up despite obstacles.
Visionary: Has a clear vision of what they want to achieve, often seeing possibilities that others cannot.
Spirituality: Often connects their pursuit of mastery with spiritual growth or enlightenment.
Confidence: Believes in their abilities, driving them to take bold actions.
Analytical: Approaches problems with logic and reason, breaking down complexities.
Curiosity: Driven by an insatiable desire to learn and seek truth.
Select the traits that best describe your brand (Page 11 of 13)
Individualism: Values their uniqueness, often rejecting collective norms in favor of personal expression.
Innovation: Constantly seeks to bring new ideas and solutions into the world, often pushing the boundaries of what is possible.
Humor: Sees the lighter side of life, often using humor to uplift themselves and others.
Patience: Shows patience and understanding, especially in difficult or trying situations.
Passion: Passionate about their creative endeavors, often pouring their heart and soul into what they create.
Disruption: Seeks to shake up systems or structures they see as outdated or oppressive.
Perfectionism: Strives for excellence in their creative pursuits, often setting high standards for themselves and their work.
Charisma: Possesses a natural charisma that inspires loyalty and trust in others, often making them effective and influential leaders.
Reflective: Engages in deep thought and contemplation to gain clarity and understanding.
Select the traits that best describe your brand (Page 12 of 13)
Mentorship: Enjoys teaching and guiding others, often serving as a mentor or advisor.
Leadership: Takes charge and leads others, often feeling a responsibility to guide and protect their community or organization.
Charisma: Possesses a magnetic charm that attracts others, often making them the center of attention in social situations.
Philosophical: Explores profound questions about life, existence, and morality.
Curiosity: Seeks to understand the deeper mysteries of the universe, always learning and exploring.
Entertaining: Thrives on entertaining others, often finding fulfillment in making people laugh or smile.
Passion: Filled with intense emotions and desires, often seeking deep connections with others.
Joy: Finds joy in the present moment, often seeking to share that joy with others.
Select the traits that best describe your brand (Page 13 of 13)
Irreverence: Challenges societal norms or authority with humor, often poking fun at tradition or convention.
Responsibility: Feels a deep sense of responsibility for the well-being of others, often taking on leadership roles to ensure their safety and success.
Lightheartedness: Refuses to take things too seriously, often diffusing tense situations with laughter.
Courage: Faces danger and adversity with bravery, confronting challenges head-on.
Wisdom: Possesses deep understanding and insight into complex situations.
Freedom: Seeks freedom, both for themselves and others, from societal constraints.
Resilience: Recovers from setbacks and continues with renewed strength and focus.