BRAND ARCHETYPES
Brand Archetype Survey
Select the traits that best describe your brand (Page 1 of 13)
Imagination: Possesses a vivid imagination, often dreaming up new possibilities and envisioning what could be.
Freedom: Seeks freedom, both for themselves and others, from societal constraints.
Restlessness: Feels a constant need to explore and push beyond current boundaries.
Hopefulness: Holds on to idealistic beliefs, even in the face of challenges.
Nonconformity: Refuses to follow conventional paths, valuing independence and freedom above all else.
Mastery: Strives to master skills and knowledge, pursuing excellence in their chosen field.
Revolutionary Thinking: Constantly challenges the way things are done, advocating for transformative change.
Empathy: Understands the struggles of others, often motivated to protect and help those in need.
Loyalty: Deeply committed to their friends, family, and community, often putting the needs of others first.
Practicality: Approaches life with practicality and common sense, often valuing functionality over extravagance.
Select the traits that best describe your brand (Page 2 of 13)
Adventure: Drawn to new experiences and challenges, seeking excitement and discovery.
Bravery: Willing to take risks and step into the unknown, often embracing uncertainty.
Reliability: Often seen as dependable and trustworthy, always there when others need them.
Beauty: Drawn to beauty in all forms, whether in art, nature, or people, and seeks to surround themselves with it.
Perceptive: Sensitive to nuances and patterns that others may overlook.
Irreverence: Challenges societal norms or authority with humor, often poking fun at tradition or convention.
Responsibility: Feels a deep sense of responsibility for the well-being of others, often taking on leadership roles to ensure their safety and success.
Sensuality: Experiences life through their senses, often finding pleasure in the physical and emotional experiences of the world.
Innovation: Always seeking to create something new, often rejecting the status quo in favor of original ideas.
Innovation: Constantly seeks new solutions and ways of doing things, never settling for the status quo.
Select the traits that best describe your brand (Page 3 of 13)
Gratitude: Appreciates what life has to offer, often feeling blessed by the small gifts of the world.
Joy: Finds joy in the present moment, often seeking to share that joy with others.
Innocence: Maintains a childlike wonder, often viewing the world with fresh eyes.
Transformation: Focuses on creating change, whether in themselves, others, or the world around them.
Resilience: Uses humor and play as tools to navigate adversity, often bouncing back quickly from setbacks.
Control: Seeks to create order and stability, often exercising control over their environment or circumstances.
Leadership: Takes charge and leads others, often feeling a responsibility to guide and protect their community or organization.
Nurturing: Enjoys caring for and supporting others, often taking on a protective role in relationships.
Joyfulness: Seeks happiness and joy in the little things, finding pleasure in everyday experiences.
Visionary: Has a clear vision for the future, often leading others toward a specific goal or outcome.
Select the traits that best describe your brand (Page 4 of 13)
Rebellion: Resists authority and societal norms, often challenging the status quo.
Physical Strength: Possesses the physical endurance and power to overcome challenges.
Simplicity: Drawn to simple pleasures and uncomplicated experiences, often rejecting materialism.
Justice-Oriented: Driven by a strong sense of justice and fairness, often fighting against wrongdoing.
Dependability: Seen as reliable and trustworthy, often a steady presence in the lives of those around them.
Insightful: Perceives hidden truths and provides meaningful interpretations.
Loyalty: Deeply committed to their cause, team, or community, staying faithful even in difficult times.
Charisma: Possesses a magnetic charm that attracts others, often making them the center of attention in social situations.
Self-Reliance: Trusts in their abilities to navigate challenges independently.
Boldness: Takes daring risks to achieve their goals, often acting fearlessly.
Select the traits that best describe your brand (Page 5 of 13)
Service-Oriented: Finds fulfillment in serving others, whether through acts of kindness, caregiving, or volunteering.
Innovation: Constantly seeks to bring new ideas and solutions into the world, often pushing the boundaries of what is possible.
Relatability: Easily connects with others, often seen as approachable and down-to-earth.
Curiosity: Seeks to understand the deeper mysteries of the universe, always learning and exploring.
Decisiveness: Makes swift, effective decisions in high-pressure situations, ensuring progress toward their goal.
Patient: Understands that wisdom takes time to acquire, remaining patient in their pursuits.
Romanticism: Embraces the romantic aspects of life, often seeing the world through a lens of idealism and love.
Non-Judgmental: Approaches situations and people without preconceived judgments, maintaining an open mind.
Inspiration: Finds inspiration in the world around them, often using their creativity to inspire others.
Curiosity: Possesses a deep curiosity about the world, always eager to learn and grow.
Select the traits that best describe your brand (Page 6 of 13)
Analytical: Approaches problems with logic and reason, breaking down complexities.
Inclusivity: Strives to create a sense of belonging, often bringing people together and fostering community.
Ambition: Driven by a desire to achieve and maintain success, often setting high goals for themselves and their community.
Humble: Recognizes their own limitations and practices humility in their quest for knowledge.
Humility: Avoids pretension or arrogance, often valuing modesty and humility in themselves and others.
Passion: Passionate about their creative endeavors, often pouring their heart and soul into what they create.
Charisma: Possesses a natural charisma that inspires loyalty and trust in others, often making them effective and influential leaders.
Optimism: Believes in the power of positivity, often finding hope in difficult situations.
Humor: Sees the lighter side of life, often using humor to uplift themselves and others.
Strategic: Sees the bigger picture, planning for long-term success with informed decisions.
Select the traits that best describe your brand (Page 7 of 13)
Passion: Driven by deep conviction and a desire to fight for their beliefs or cause.
Objective: Maintains impartiality and offers rational, unbiased advice.
Affection: Expresses love and affection openly, often nurturing close and meaningful relationships.
Philosophical: Explores profound questions about life, existence, and morality.
Determination: Persistently pursues their mission, never giving up despite obstacles.
Creativity: Driven by a need to express themselves creatively, often producing art, ideas, or innovations.
Independence: Values freedom and autonomy, resisting conformity or restriction.
Influence: Uses their insights and abilities to inspire and influence others, often seen as a guide or teacher.
Disruption: Seeks to shake up systems or structures they see as outdated or oppressive.
Intuition: Trusts in their intuition and inner wisdom to guide them toward the right path.
Select the traits that best describe your brand (Page 8 of 13)
Lightheartedness: Refuses to take things too seriously, often diffusing tense situations with laughter.
Spirituality: Often connects their pursuit of mastery with spiritual growth or enlightenment.
Confidence: Believes in their abilities, driving them to take bold actions.
Protection: Protects those under their care, often using their power and influence to shield others from harm.
Orderliness: Values structure and organization, often striving to create systems that promote efficiency and stability.
Simplicity: Values simplicity and authenticity, often avoiding complexity or excess in favor of a straightforward approach to life.
Authority: Commands respect and wields authority with confidence, often seen as a figure of power and influence.
Adaptability: Adjusts to changing circumstances and finds ways to overcome new challenges.
Faithfulness: Holds onto faith, whether in people, ideals, or a higher power, guiding their actions.
Empathy: Connects with the struggles and experiences of others, often feeling a deep sense of solidarity with people from all walks of life.
Select the traits that best describe your brand (Page 9 of 13)
Innovation: Driven by the desire to create and innovate, bringing new ideas and solutions to the table.
Empathy: Connects deeply with the emotions and experiences of others, often feeling their pain and joy as if it were their own.
Sensitivity: Highly attuned to the emotions of themselves and others, often showing great empathy and compassion.
Resilience: Recovers from setbacks and continues with renewed strength and focus.
Optimism: Sees the world through a positive lens, always hoping for the best outcomes.
Resilience: Finds strength in their everyday experiences, often showing resilience in the face of life’s challenges.
Wisdom: Possesses deep understanding and insight into complex situations.
Courage: Faces danger and adversity with bravery, confronting challenges head-on.
Resilience: Faces creative challenges with resilience, often persevering through obstacles and setbacks to achieve their vision.
Self-Sacrifice: Willing to put others\\\’ needs above their own for the greater good.
Select the traits that best describe your brand (Page 10 of 13)
Creativity: Brings creativity into everything they do, finding new ways to approach challenges.
Passion: Filled with intense emotions and desires, often seeking deep connections with others.
Devotion: Shows deep commitment and loyalty to loved ones, often putting their needs first.
Visionary: Has a clear vision of what they want to achieve, often seeing possibilities that others cannot.
Spontaneity: Acts on impulse, embracing the unexpected and welcoming the unpredictable.
Playfulness: Approaches life with a sense of fun and play, often embracing spontaneity and joy.
Visionary: Sees possibilities that others cannot, often creating a vision for the future and working to bring it to life.
Mentorship: Enjoys teaching and guiding others, often serving as a mentor or advisor.
Decision-Making: Makes decisions confidently and decisively, often taking charge in difficult situations.
Defiance: Acts in opposition to what they perceive as unjust, often with a rebellious spirit.
Select the traits that best describe your brand (Page 11 of 13)
Honesty: Values honesty and integrity, often striving to be truthful and sincere in all their interactions.
Purity: Maintains moral purity and goodness, uncorrupted by the harshness of reality.
Entertaining: Thrives on entertaining others, often finding fulfillment in making people laugh or smile.
Gratitude: Appreciates the beauty of life and the love that surrounds them, often expressing gratitude for what they have.
Authenticity: Seeks to discover and express their true self, rejecting societal expectations.
Open-Mindedness: Approaches life with a sense of openness, willing to explore new ideas and perspectives.
Selflessness: Prioritizes the needs of others above their own, often sacrificing personal desires for the well-being of others.
Goal-Oriented: Focused on achieving their mission, with a clear vision of what needs to be accomplished.
Power: Understands the power of knowledge and skill, using their abilities to influence and transform.
Connection: Prioritizes relationships and emotional bonds, seeking to create harmony and love.
Select the traits that best describe your brand (Page 12 of 13)
Knowledgeable: Accumulates expertise across various fields, becoming a trusted source of information.
Thoughtful: Considers all aspects before making decisions, often deliberating with care.
Perfectionism: Strives for excellence in their creative pursuits, often setting high standards for themselves and their work.
Loyalty: Stands by those they care for, often remaining devoted and steadfast even in the face of hardship.
Generosity: Freely gives their time, energy, and resources to help others, often without expecting anything in return.
Compassion: Feels deep empathy and concern for others, often motivated to ease their suffering.
Leadership: Naturally takes charge and inspires others to follow in pursuit of a common goal.
Disciplined: Follows a rigorous path of study or practice, showing dedication to lifelong learning.
Wit: Quick-thinking and clever, often using wit to entertain or challenge others.
Protectiveness: Feels a strong responsibility to protect those who are vulnerable or in need of support.
Select the traits that best describe your brand (Page 13 of 13)
Individualism: Values their uniqueness, often rejecting collective norms in favor of personal expression.
Reflective: Engages in deep thought and contemplation to gain clarity and understanding.
Mental Strength: Demonstrates mental toughness, staying focused even in hardship.
Determination: Stays committed to their quest for discovery, pushing forward no matter the obstacles.
Courage: Faces opposition with courage, willing to stand alone if necessary.
Curiosity: Driven by an insatiable desire to learn and seek truth.
Independence: Values creative freedom and independence, often resisting constraints or limitations on their work.
Inspirational: Motivates others through their actions, bravery, and moral integrity.
Patience: Shows patience and understanding, especially in difficult or trying situations.
Trust: Assumes the best intentions in others, often placing faith in people and the world.
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