BRAND ARCHETYPES
Brand Archetype Survey
Select the traits that best describe your brand (Page 1 of 13)
Leadership: Naturally takes charge and inspires others to follow in pursuit of a common goal.
Defiance: Acts in opposition to what they perceive as unjust, often with a rebellious spirit.
Independence: Values creative freedom and independence, often resisting constraints or limitations on their work.
Perceptive: Sensitive to nuances and patterns that others may overlook.
Humor: Sees the lighter side of life, often using humor to uplift themselves and others.
Spirituality: Often connects their pursuit of mastery with spiritual growth or enlightenment.
Insightful: Perceives hidden truths and provides meaningful interpretations.
Analytical: Approaches problems with logic and reason, breaking down complexities.
Leadership: Takes charge and leads others, often feeling a responsibility to guide and protect their community or organization.
Select the traits that best describe your brand (Page 2 of 13)
Visionary: Has a clear vision of what they want to achieve, often seeing possibilities that others cannot.
Affection: Expresses love and affection openly, often nurturing close and meaningful relationships.
Self-Sacrifice: Willing to put others\’ needs above their own for the greater good.
Playfulness: Approaches life with a sense of fun and play, often embracing spontaneity and joy.
Sensitivity: Highly attuned to the emotions of themselves and others, often showing great empathy and compassion.
Curiosity: Driven by an insatiable desire to learn and seek truth.
Perfectionism: Strives for excellence in their creative pursuits, often setting high standards for themselves and their work.
Charisma: Possesses a natural charisma that inspires loyalty and trust in others, often making them effective and influential leaders.
Generosity: Freely gives their time, energy, and resources to help others, often without expecting anything in return.
Select the traits that best describe your brand (Page 3 of 13)
Knowledgeable: Accumulates expertise across various fields, becoming a trusted source of information.
Creativity: Brings creativity into everything they do, finding new ways to approach challenges.
Compassion: Feels deep empathy and concern for others, often motivated to ease their suffering.
Boldness: Takes daring risks to achieve their goals, often acting fearlessly.
Resilience: Faces creative challenges with resilience, often persevering through obstacles and setbacks to achieve their vision.
Select the traits that best describe your brand (Page 4 of 13)
Creativity: Driven by a need to express themselves creatively, often producing art, ideas, or innovations.
Confidence: Believes in their abilities, driving them to take bold actions.
Lightheartedness: Refuses to take things too seriously, often diffusing tense situations with laughter.
Connection: Prioritizes relationships and emotional bonds, seeking to create harmony and love.
Protection: Protects those under their care, often using their power and influence to shield others from harm.
Thoughtful: Considers all aspects before making decisions, often deliberating with care.
Wit: Quick-thinking and clever, often using wit to entertain or challenge others.
Individualism: Values their uniqueness, often rejecting collective norms in favor of personal expression.
Mental Strength: Demonstrates mental toughness, staying focused even in hardship.
Select the traits that best describe your brand (Page 5 of 13)
Empathy: Understands the struggles of others, often motivated to protect and help those in need.
Sensuality: Experiences life through their senses, often finding pleasure in the physical and emotional experiences of the world.
Curiosity: Seeks to understand the deeper mysteries of the universe, always learning and exploring.
Inspiration: Finds inspiration in the world around them, often using their creativity to inspire others.
Goal-Oriented: Focused on achieving their mission, with a clear vision of what needs to be accomplished.
Disciplined: Follows a rigorous path of study or practice, showing dedication to lifelong learning.
Select the traits that best describe your brand (Page 6 of 13)
Mentorship: Enjoys teaching and guiding others, often serving as a mentor or advisor.
Rebellion: Resists authority and societal norms, often challenging the status quo.
Authority: Commands respect and wields authority with confidence, often seen as a figure of power and influence.
Orderliness: Values structure and organization, often striving to create systems that promote efficiency and stability.
Responsibility: Feels a deep sense of responsibility for the well-being of others, often taking on leadership roles to ensure their safety and success.
Innovation: Always seeking to create something new, often rejecting the status quo in favor of original ideas.
Nonconformity: Refuses to follow conventional paths, valuing independence and freedom above all else.
Nurturing: Enjoys caring for and supporting others, often taking on a protective role in relationships.
Select the traits that best describe your brand (Page 7 of 13)
Disruption: Seeks to shake up systems or structures they see as outdated or oppressive.
Patient: Understands that wisdom takes time to acquire, remaining patient in their pursuits.
Patience: Shows patience and understanding, especially in difficult or trying situations.
Loyalty: Deeply committed to their cause, team, or community, staying faithful even in difficult times.
Courage: Faces danger and adversity with bravery, confronting challenges head-on.
Control: Seeks to create order and stability, often exercising control over their environment or circumstances.
Optimism: Believes in the power of positivity, often finding hope in difficult situations.
Decisiveness: Makes swift, effective decisions in high-pressure situations, ensuring progress toward their goal.
Justice-Oriented: Driven by a strong sense of justice and fairness, often fighting against wrongdoing.
Select the traits that best describe your brand (Page 8 of 13)
Physical Strength: Possesses the physical endurance and power to overcome challenges.
Decision-Making: Makes decisions confidently and decisively, often taking charge in difficult situations.
Irreverence: Challenges societal norms or authority with humor, often poking fun at tradition or convention.
Reliability: Often seen as dependable and trustworthy, always there when others need them.
Empathy: Connects deeply with the emotions and experiences of others, often feeling their pain and joy as if it were their own.
Inspirational: Motivates others through their actions, bravery, and moral integrity.
Strategic: Sees the bigger picture, planning for long-term success with informed decisions.
Beauty: Drawn to beauty in all forms, whether in art, nature, or people, and seeks to surround themselves with it.
Joy: Finds joy in the present moment, often seeking to share that joy with others.
Intuition: Trusts in their intuition and inner wisdom to guide them toward the right path.
Select the traits that best describe your brand (Page 9 of 13)
Entertaining: Thrives on entertaining others, often finding fulfillment in making people laugh or smile.
Transformation: Focuses on creating change, whether in themselves, others, or the world around them.
Loyalty: Stands by those they care for, often remaining devoted and steadfast even in the face of hardship.
Innovation: Driven by the desire to create and innovate, bringing new ideas and solutions to the table.
Revolutionary Thinking: Constantly challenges the way things are done, advocating for transformative change.
Select the traits that best describe your brand (Page 10 of 13)
Innovation: Constantly seeks to bring new ideas and solutions into the world, often pushing the boundaries of what is possible.
Determination: Persistently pursues their mission, never giving up despite obstacles.
Passion: Passionate about their creative endeavors, often pouring their heart and soul into what they create.
Power: Understands the power of knowledge and skill, using their abilities to influence and transform.
Ambition: Driven by a desire to achieve and maintain success, often setting high goals for themselves and their community.
Visionary: Has a clear vision for the future, often leading others toward a specific goal or outcome.
Select the traits that best describe your brand (Page 11 of 13)
Romanticism: Embraces the romantic aspects of life, often seeing the world through a lens of idealism and love.
Devotion: Shows deep commitment and loyalty to loved ones, often putting their needs first.
Resilience: Uses humor and play as tools to navigate adversity, often bouncing back quickly from setbacks.
Objective: Maintains impartiality and offers rational, unbiased advice.
Freedom: Seeks freedom, both for themselves and others, from societal constraints.
Passion: Driven by deep conviction and a desire to fight for their beliefs or cause.
Protectiveness: Feels a strong responsibility to protect those who are vulnerable or in need of support.
Passion: Filled with intense emotions and desires, often seeking deep connections with others.
Select the traits that best describe your brand (Page 12 of 13)
Courage: Faces opposition with courage, willing to stand alone if necessary.
Imagination: Possesses a vivid imagination, often dreaming up new possibilities and envisioning what could be.
Selflessness: Prioritizes the needs of others above their own, often sacrificing personal desires for the well-being of others.
Service-Oriented: Finds fulfillment in serving others, whether through acts of kindness, caregiving, or volunteering.
Influence: Uses their insights and abilities to inspire and influence others, often seen as a guide or teacher.
Humble: Recognizes their own limitations and practices humility in their quest for knowledge.
Resilience: Recovers from setbacks and continues with renewed strength and focus.
Select the traits that best describe your brand (Page 13 of 13)
Adaptability: Adjusts to changing circumstances and finds ways to overcome new challenges.
Visionary: Sees possibilities that others cannot, often creating a vision for the future and working to bring it to life.
Mastery: Strives to master skills and knowledge, pursuing excellence in their chosen field.
Wisdom: Possesses deep understanding and insight into complex situations.
Spontaneity: Acts on impulse, embracing the unexpected and welcoming the unpredictable.
Philosophical: Explores profound questions about life, existence, and morality.
Reflective: Engages in deep thought and contemplation to gain clarity and understanding.
Gratitude: Appreciates the beauty of life and the love that surrounds them, often expressing gratitude for what they have.
Charisma: Possesses a magnetic charm that attracts others, often making them the center of attention in social situations.