BRAND ARCHETYPES
Brand Archetype Survey
Select the traits that best describe your brand (Page 1 of 13)
Disciplined: Follows a rigorous path of study or practice, showing dedication to lifelong learning.
Resilience: Uses humor and play as tools to navigate adversity, often bouncing back quickly from setbacks.
Defiance: Acts in opposition to what they perceive as unjust, often with a rebellious spirit.
Inspiration: Finds inspiration in the world around them, often using their creativity to inspire others.
Independence: Values creative freedom and independence, often resisting constraints or limitations on their work.
Curiosity: Driven by an insatiable desire to learn and seek truth.
Rebellion: Resists authority and societal norms, often challenging the status quo.
Intuition: Trusts in their intuition and inner wisdom to guide them toward the right path.
Decision-Making: Makes decisions confidently and decisively, often taking charge in difficult situations.
Goal-Oriented: Focused on achieving their mission, with a clear vision of what needs to be accomplished.
Select the traits that best describe your brand (Page 2 of 13)
Passion: Passionate about their creative endeavors, often pouring their heart and soul into what they create.
Humor: Sees the lighter side of life, often using humor to uplift themselves and others.
Innovation: Always seeking to create something new, often rejecting the status quo in favor of original ideas.
Empathy: Understands the struggles of others, often motivated to protect and help those in need.
Power: Understands the power of knowledge and skill, using their abilities to influence and transform.
Mental Strength: Demonstrates mental toughness, staying focused even in hardship.
Analytical: Approaches problems with logic and reason, breaking down complexities.
Select the traits that best describe your brand (Page 3 of 13)
Determination: Persistently pursues their mission, never giving up despite obstacles.
Entertaining: Thrives on entertaining others, often finding fulfillment in making people laugh or smile.
Reflective: Engages in deep thought and contemplation to gain clarity and understanding.
Influence: Uses their insights and abilities to inspire and influence others, often seen as a guide or teacher.
Protectiveness: Feels a strong responsibility to protect those who are vulnerable or in need of support.
Revolutionary Thinking: Constantly challenges the way things are done, advocating for transformative change.
Mastery: Strives to master skills and knowledge, pursuing excellence in their chosen field.
Select the traits that best describe your brand (Page 4 of 13)
Reliability: Often seen as dependable and trustworthy, always there when others need them.
Nurturing: Enjoys caring for and supporting others, often taking on a protective role in relationships.
Loyalty: Stands by those they care for, often remaining devoted and steadfast even in the face of hardship.
Devotion: Shows deep commitment and loyalty to loved ones, often putting their needs first.
Transformation: Focuses on creating change, whether in themselves, others, or the world around them.
Imagination: Possesses a vivid imagination, often dreaming up new possibilities and envisioning what could be.
Joy: Finds joy in the present moment, often seeking to share that joy with others.
Physical Strength: Possesses the physical endurance and power to overcome challenges.
Wisdom: Possesses deep understanding and insight into complex situations.
Spontaneity: Acts on impulse, embracing the unexpected and welcoming the unpredictable.
Select the traits that best describe your brand (Page 5 of 13)
Sensuality: Experiences life through their senses, often finding pleasure in the physical and emotional experiences of the world.
Boldness: Takes daring risks to achieve their goals, often acting fearlessly.
Playfulness: Approaches life with a sense of fun and play, often embracing spontaneity and joy.
Romanticism: Embraces the romantic aspects of life, often seeing the world through a lens of idealism and love.
Perceptive: Sensitive to nuances and patterns that others may overlook.
Visionary: Has a clear vision of what they want to achieve, often seeing possibilities that others cannot.
Control: Seeks to create order and stability, often exercising control over their environment or circumstances.
Mentorship: Enjoys teaching and guiding others, often serving as a mentor or advisor.
Select the traits that best describe your brand (Page 6 of 13)
Lightheartedness: Refuses to take things too seriously, often diffusing tense situations with laughter.
Creativity: Driven by a need to express themselves creatively, often producing art, ideas, or innovations.
Charisma: Possesses a natural charisma that inspires loyalty and trust in others, often making them effective and influential leaders.
Empathy: Connects deeply with the emotions and experiences of others, often feeling their pain and joy as if it were their own.
Visionary: Has a clear vision for the future, often leading others toward a specific goal or outcome.
Curiosity: Seeks to understand the deeper mysteries of the universe, always learning and exploring.
Patience: Shows patience and understanding, especially in difficult or trying situations.
Gratitude: Appreciates the beauty of life and the love that surrounds them, often expressing gratitude for what they have.
Select the traits that best describe your brand (Page 7 of 13)
Confidence: Believes in their abilities, driving them to take bold actions.
Patient: Understands that wisdom takes time to acquire, remaining patient in their pursuits.
Loyalty: Deeply committed to their cause, team, or community, staying faithful even in difficult times.
Individualism: Values their uniqueness, often rejecting collective norms in favor of personal expression.
Freedom: Seeks freedom, both for themselves and others, from societal constraints.
Justice-Oriented: Driven by a strong sense of justice and fairness, often fighting against wrongdoing.
Humble: Recognizes their own limitations and practices humility in their quest for knowledge.
Connection: Prioritizes relationships and emotional bonds, seeking to create harmony and love.
Select the traits that best describe your brand (Page 8 of 13)
Creativity: Brings creativity into everything they do, finding new ways to approach challenges.
Insightful: Perceives hidden truths and provides meaningful interpretations.
Inspirational: Motivates others through their actions, bravery, and moral integrity.
Responsibility: Feels a deep sense of responsibility for the well-being of others, often taking on leadership roles to ensure their safety and success.
Leadership: Naturally takes charge and inspires others to follow in pursuit of a common goal.
Strategic: Sees the bigger picture, planning for long-term success with informed decisions.
Courage: Faces danger and adversity with bravery, confronting challenges head-on.
Spirituality: Often connects their pursuit of mastery with spiritual growth or enlightenment.
Select the traits that best describe your brand (Page 9 of 13)
Adaptability: Adjusts to changing circumstances and finds ways to overcome new challenges.
Generosity: Freely gives their time, energy, and resources to help others, often without expecting anything in return.
Passion: Filled with intense emotions and desires, often seeking deep connections with others.
Selflessness: Prioritizes the needs of others above their own, often sacrificing personal desires for the well-being of others.
Resilience: Recovers from setbacks and continues with renewed strength and focus.
Objective: Maintains impartiality and offers rational, unbiased advice.
Beauty: Drawn to beauty in all forms, whether in art, nature, or people, and seeks to surround themselves with it.
Select the traits that best describe your brand (Page 10 of 13)
Passion: Driven by deep conviction and a desire to fight for their beliefs or cause.
Compassion: Feels deep empathy and concern for others, often motivated to ease their suffering.
Sensitivity: Highly attuned to the emotions of themselves and others, often showing great empathy and compassion.
Visionary: Sees possibilities that others cannot, often creating a vision for the future and working to bring it to life.
Ambition: Driven by a desire to achieve and maintain success, often setting high goals for themselves and their community.
Decisiveness: Makes swift, effective decisions in high-pressure situations, ensuring progress toward their goal.
Authority: Commands respect and wields authority with confidence, often seen as a figure of power and influence.
Select the traits that best describe your brand (Page 11 of 13)
Perfectionism: Strives for excellence in their creative pursuits, often setting high standards for themselves and their work.
Nonconformity: Refuses to follow conventional paths, valuing independence and freedom above all else.
Philosophical: Explores profound questions about life, existence, and morality.
Resilience: Faces creative challenges with resilience, often persevering through obstacles and setbacks to achieve their vision.
Thoughtful: Considers all aspects before making decisions, often deliberating with care.
Protection: Protects those under their care, often using their power and influence to shield others from harm.
Select the traits that best describe your brand (Page 12 of 13)
Wit: Quick-thinking and clever, often using wit to entertain or challenge others.
Irreverence: Challenges societal norms or authority with humor, often poking fun at tradition or convention.
Service-Oriented: Finds fulfillment in serving others, whether through acts of kindness, caregiving, or volunteering.
Charisma: Possesses a magnetic charm that attracts others, often making them the center of attention in social situations.
Affection: Expresses love and affection openly, often nurturing close and meaningful relationships.
Optimism: Believes in the power of positivity, often finding hope in difficult situations.
Orderliness: Values structure and organization, often striving to create systems that promote efficiency and stability.
Select the traits that best describe your brand (Page 13 of 13)
Innovation: Driven by the desire to create and innovate, bringing new ideas and solutions to the table.
Courage: Faces opposition with courage, willing to stand alone if necessary.
Innovation: Constantly seeks to bring new ideas and solutions into the world, often pushing the boundaries of what is possible.
Leadership: Takes charge and leads others, often feeling a responsibility to guide and protect their community or organization.
Knowledgeable: Accumulates expertise across various fields, becoming a trusted source of information.
Disruption: Seeks to shake up systems or structures they see as outdated or oppressive.
Self-Sacrifice: Willing to put others\’ needs above their own for the greater good.